Cookie Policy

Last updated: 6 November 2026

This Cookie Policy explains how Matcha Wholesale Ltd ("we", "us" or "our") uses cookies and similar technologies on our website, what information they collect, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function correctly, remember preferences and understand how visitors interact with content and services.

We may also use similar technologies, including tracking pixels, tags and browser storage. For simplicity, this policy refers to these technologies collectively as "cookies".

Cookies may be set directly by our website (first-party cookies) or by third-party service providers.

2. How We Use Cookies

We use the following categories of cookies:

Essential / Functional Cookies

These cookies are necessary for the operation, security and core functionality of our Shopify website.

They may be used to:

  • Maintain your shopping cart and checkout session.

  • Enable secure payments and prevent fraud.

  • Manage customer accounts and login sessions.

  • Support subscription management and essential website security.

  • Remember your cookie consent choices.

Essential cookies do not require consent where they are strictly necessary to provide a service you have requested.

Analytics & Performance Cookies

These cookies help us understand how visitors use our website, including which pages are visited, how visitors navigate the site and how the website performs.

We use services such as Google Analytics and Shopify's analytics tools to help us improve website functionality, usability and performance.

Information collected may include device information, online identifiers, approximate location, browsing activity and interactions with our website.

Where required by law, we obtain your consent before using analytics cookies. Certain limited statistical technologies may qualify for an exemption from consent where the legal conditions are met, including providing a simple way to object.

Marketing & Advertising Cookies

Where enabled, these cookies help us measure advertising effectiveness, understand interactions with our marketing campaigns and display more relevant advertisements.

They may be used by advertising partners such as Google Ads and other marketing services integrated with our Shopify store.

Marketing cookies may collect information about website visits, advertisements viewed or clicked, and interactions across websites.

We request your consent before using advertising cookies or similar tracking technologies where required by law.

Preference Cookies

These cookies remember your choices, such as language, region, currency or other website preferences, to provide a more convenient browsing experience.

Some preference cookies may qualify for an exemption from consent where permitted by law and where an appropriate option to object is available.

3. Third-Party Services

Our website is hosted and operated using Shopify, which provides ecommerce functionality including shopping carts, checkout, payment processing, customer accounts and related services.

Depending on the features enabled, cookies or similar technologies may also be used by:

  • Shopify: Ecommerce functionality, website security, customer preferences and store analytics.

  • Google Analytics: Website traffic and performance analysis.

  • Google Ads: Advertising measurement and conversion tracking.

  • Joy Subscription: Subscription-related functionality and customer account management.

  • MailerLite: Newsletter forms and marketing-related functionality where integrated into the website.

  • Payment service providers: Secure payment processing, authentication and fraud prevention.

Not every service listed necessarily places cookies on every visit. Cookies used will depend on the website features enabled, your interactions with the website and your cookie preferences.

Some third parties may process information under their own privacy policies. We encourage you to review the policies of the relevant providers.

4. Your Cookie Choices

You can choose whether to allow non-essential cookies.

Where our website requests cookie consent, you can accept, reject or customise the relevant cookie categories through the cookie banner or preference controls.

You can also withdraw or change your consent through the website's Cookie Preferences controls.

Essential cookies cannot generally be disabled through the website's consent settings because they are necessary for core functionality. You may block them through your browser, although doing so could prevent features such as checkout or account access from working.

Where we rely on a legally permitted exception for certain statistical or preference technologies, we provide an appropriate means of objecting.

5. Managing Cookies Through Your Browser

Most web browsers allow you to view, block or delete cookies through their settings.

You can usually:

  • Delete cookies already stored on your device.

  • Block cookies from specific websites.

  • Prevent cookies from being stored.

  • Manage third-party cookies.

Blocking cookies may affect certain features of our website.

For further information about managing cookies, visit AboutCookies.org or your browser's support pages.

6. Cookie Duration

Some cookies are temporary and expire when you close your browser (session cookies).

Others remain on your device for a specified period or until you delete them (persistent cookies).

The duration depends on the cookie's purpose, the provider and the applicable settings. Cookies may also be updated or replaced when website functionality or third-party integrations change.

7. Personal Data and Privacy

Where cookies or similar technologies collect personal data, we process that information in accordance with applicable data protection legislation, including the UK GDPR and the Data Protection Act 2018.

For further details about the information we collect, how we use it, who we share it with and your rights, please refer to our Privacy Policy.

Our website and service providers may process data outside the UK. Where necessary, appropriate safeguards are used in accordance with applicable data protection law.

8. Your Rights

Depending on applicable data protection law, you may have rights to access, correct, delete, restrict or object to the processing of your personal data, and to withdraw consent where processing is based on consent.

To exercise your rights or ask questions about our use of cookies, contact:

Matcha Wholesale Ltd
Company Registration Number: 16281513
63 New Road, Weston Turville
Aylesbury, Buckinghamshire
HP22 5QY, United Kingdom

Email: hello@matchawholesale.co.uk

You may also raise concerns with the UK Information Commissioner's Office at www.ico.org.uk.

9. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes to our website, the technologies we use or applicable legislation.

The latest version will be published on this page with an updated revision date.