Our story

We’re Lee and Sam Fitzgerald, brothers with a genuine passion for matcha. Our journey began when we first travelled to Japan in 2020, where we instantly connected with the culture, the people, the food, and of course, the matcha!

Since then, we’ve returned multiple times, spending our time in the key tea growing regions of Uji and Shizuoka. Matcha has become part of our daily routine, and we truly believe everyone should have access to exceptional matcha straight from Japan.

However, we also understand that matcha is a premium product, and businesses need to maintain healthy margins. That insight sparked an idea. We founded Matcha Wholesale to offer top-tier, authentic matcha without unnecessary extras—allowing you to enjoy the best quality at the best possible price. We hope you and your customers love our matcha as much as we do…

Shop matcha

Direct from the farm

One family farm. Every batch traceable.

Founded by two brothers, Matcha Wholesale buys direct from a fifth-generation family farm in Shizuoka, so we know exactly where every bag comes from.

  • Single origin

    Every batch comes from one fifth-generation family farm in Shizuoka.

  • Shade-grown, first flush

    Grown in the shade and picked from the first harvest of the year.

  • Milled and packed in Japan

    Ground and sealed at origin, then held in UK stock ready to ship.

  • Tested and traceable

    Batch testing, a Certificate of Analysis and crop-to-cup traceability.

Freshly picked tea leaves from the farm in Shizuoka

Testimonials

What our customers say

My customers love it. We already have returning customers for matcha.

ShellyFounder, Blank Canvas Cafe

We were genuinely impressed with both grades. The Ceremonial was more vibrant in colour, lighter and more floral in flavour. The Premium was more robust, which works particularly well through milk.

RichardFounder, 96 Degrees Coffee

I loved the sample and chose to use you guys as my supplier in my new venture! The matcha was really smooth and consistent which is important and also tasted great!

KerryFounder, Moobrew

Me and my partner have tasted many matcha from multiple suppliers and we like your matcha the most.

BenjaFounder, Ukiyo Matcha

We received your samples and tried them! We are amazed with the quality, we have tested a few from different suppliers, but yours stood out to us.

AbiHerbert & Ward

I'd like to say that we were genuinely impressed with your ceremonial matcha.

Erman ElmasFounder, Rin Matcha

Buying more than a case, or launching your own range?

For bulk orders, teas sourced to order and private label, talk to us directly.

Send an enquiryExplore private label