Frequently asked questions

Getting started with Matcha Wholesale is simple. You can register for a free trade account and browse our range of Japanese matcha and hojicha. A trade account allows you to order samples, manage your details and submit repeat orders more easily. You'll also receive a FREE bag clip and 1g scoop with your first order and access to our loyalty scheme (a FREE 250g bag of hojicha with every 10th order over £50).

Guest checkout is also available for eligible products if you prefer not to create an account.

If you are looking to order more than a case of 10 bags, contact us to discuss larger quantities and bespoke requirements.

Absolutely! We recommend trying both our ceremonial and premium grade matcha in your own drinks or recipes before committing to a larger order to help you decide which grade is most suitable for your menu.

Our 30g samples allow you to assess the flavour, colour, texture and performance. Samples are available in ceremonial and premium grades and can be ordered directly through your free trade account.

The samples cost £10 each, with the cost credited back to your trade account as store credit for your first order. To use it, sign in at checkout and tick Apply store credit.

Our minimum wholesale order quantity is just 1kg for matcha and 250g for hojicha, making our products accessible to independent cafés, retailers and small businesses.

We also support larger customers requiring regular bulk deliveries, pallet quantities and substantial commercial volumes.

For orders larger than a case of 10 bags, please contact us with your required grade, estimated quantity and delivery schedule so we can discuss availability and pricing.

Private-label orders have a separate minimum quantity. Please enquire here to find out more.

Our matcha is competitively priced for trade customers, with options to suit businesses of different sizes.

You can purchase individual 1kg bags, with discounted cases of 5 or 10 bags available for eligible products. We also offer an additional 10% discount to subscription customers. For quantities larger than a case of 10 bags, or regular scheduled deliveries, we can prepare a bespoke quotation based on your requirements.

You can view current prices on our Ceremonial Matcha and Premium Matcha product pages, and Culinary Matcha is priced on enquiry.

For a bespoke quotation please contact us. Prices and availability are subject to change.

You can pay securely using the payment methods available at our online checkout.

Orders are generally payable in full before dispatch. Larger wholesale orders, scheduled supply agreements and private-label projects may be subject to separately agreed written commercial terms.

For bespoke orders, we will confirm the payment requirements as part of your quotation.

Our qualifying matcha tea products are zero-rated for UK VAT (0%).

Different VAT rates may apply to other products, including certain accessories. Any applicable VAT will be displayed at checkout and on your invoice.

For larger trade orders, we can also provide a formal quotation detailing the product pricing and applicable VAT treatment.

Our matcha is 100% Japanese and single-origin, sourced directly from a fifth-generation family tea farm in Shizuoka, Japan, in the foothills of Mount Fuji.

The tea is cultivated, processed, finely milled and packaged at origin in Japan before being imported into the UK.

By working directly with our Japanese producer, we maintain a transparent supply chain, consistent sourcing standards and full batch traceability.

We supply three grades of Japanese matcha, each selected for different commercial applications.

Ceremonial Matcha: Our bestseller and highest grade, with a smooth texture, natural sweetness and rich umami. It has the most vibrant green colour with very little bitterness or astringency. Ideal for traditional matcha preparation, premium tea serves and high-end retail.

Premium Matcha: A vibrant green matcha with a balanced, smooth flavour. It has a stronger flavour with more bitterness and astringency than our ceremonial grade. Particularly suitable for matcha lattes, iced drinks, bubble tea and smoothies.

Culinary Matcha: A more robust matcha with a stronger flavour designed to complement other ingredients. Ideal for baking, confectionery, desserts, ice cream and food manufacturing.

Explore our Ceremonial, Premium and Culinary product ranges.

Our conventional matcha range is not certified organic. This allows us to offer high-quality Japanese matcha at competitive wholesale prices without the additional costs associated with organic certification.

Certified organic matcha is available by enquiry, subject to your required grade, quantity and availability.

Our conventional matcha is independently laboratory tested for pesticide residues and other quality and safety parameters (including heavy metals, microbiology and mycotoxins). Testing is separate from organic certification and does not mean a product is certified organic.

If organic certification is essential for your business, please contact us to discuss your requirements.

Our matcha grades are produced using carefully selected blends of Japanese tea cultivars to create a proprietary blend.

Blending allows our producer to maintain a consistent flavour profile, colour and texture while accommodating natural seasonal variations in tea cultivation.

As matcha is an agricultural product, minor differences between harvests and production batches can occur. Our producer applies quality controls to maintain the characteristics expected from each grade.

Yes. Our product pages include specifications covering the characteristics and composition of each matcha grade.

If your business requires additional batch-specific technical information, please contact us before ordering.

Yes. Every batch of our matcha is subject to independent laboratory testing covering pesticide residues, heavy metals, microbiology and mycotoxins.

We maintain batch traceability back to our Japanese producer, and batch-specific Certificates of Analysis (COAs) can be provided with your order.

These documents help cafés, retailers and food manufacturers assess product quality, traceability and compliance with applicable UK food safety requirements.

If you require particular test parameters or documentation for supplier approval, please contact us before placing your order.

Our matcha powders contain 100% finely milled Japanese green tea, without added colours, flavourings, sweeteners or preservatives. It is harvested, processed and packaged in a facility that handles no ingredients other than tea.

For businesses with specific allergen or dietary requirements, we recommend checking the relevant product specification and requesting any additional allergen or cross-contact information before ordering.

Please contact us if your business requires an allergen declaration or other supporting documentation.

Our matcha has a best before date of 24 months from the date of milling. The applicable best-before date is provided on the packaging, and batch-specific information is available with your order.

To maintain freshness, keep matcha sealed in its original packaging, away from direct sunlight, heat and moisture.

Once opened, store it in an airtight container (or use one of our bag clips) in a cool, dry place, away from direct sunlight and use it as soon as practicable for the best flavour and colour. Refrigeration can help preserve freshness, provided the packaging is properly sealed and condensation is avoided (by allowing it to reach room temperature once taken out of the fridge before opening).

Many of our café customers fill an opaque, airtight jar or tin with just enough matcha for the day’s service. This way, the 1kg bag only needs to be opened once a day and stays tightly clipped shut in the fridge between refills.

The ideal grade depends on how you intend to use it and the price point of your finished product.

For most cafés serving matcha lattes, we recommend Premium Matcha, which offers a balance of vibrant colour, smooth flavour and commercial value.

For premium tea service or signature drinks, our Ceremonial Matcha offers a more delicate flavour and richer umami.

For baking, chocolate, confectionery, ice cream and other food manufacturing applications, Culinary Matcha provides a more robust flavour that works well alongside other ingredients.

Order samples to compare the grades in your own products.

A 1kg bag of matcha can produce approximately:

• 500 drinks using 2g of matcha per serving.
• 333 drinks using 3g of matcha per serving.
• 250 drinks using 4g of matcha per serving.

For example, if a 1kg bag of Premium Grade Matcha costs £120, the matcha ingredient cost for a 3g serving is approximately £0.36 per drink, before milk, flavourings, packaging and other costs.

This makes it easy to forecast ingredient usage, calculate margins and establish consistent portion sizes.

Browse our wholesale matcha range or contact us to discuss pricing for your anticipated volume.

For a typical matcha latte, we recommend starting with 3g of matcha per drink, and then adjusting if necessary depending on your preferred strength and serving size.

Sift the powder if necessary, then whisk with approximately 40ml of warm water at around 70–80°C until smooth. Add 150ml of your preferred milk or milk alternative and serve hot or over ice.

For cafés, using a consistent dosage, water temperature and preparation method helps maintain flavour, colour and portion control across every drink. That's why we provide a FREE 1g scoop with every first order placed through a free registered trade account.

We recommend testing different quantities and grades to determine the ideal recipe for your menu.

We work with food and beverage manufacturers that require reliable product information and traceable Japanese matcha for their formulations.

Our standard documentation includes product specifications, batch-specific Certificates of Analysis and traceability information.

If your supplier approval process requires additional information, such as allergen declarations, food safety certifications or specific laboratory tests, please tell us what is required so we can confirm which documents are available.

For larger manufacturing projects, contact us with your application, anticipated volume and documentation requirements.

Matcha and hojicha are both Japanese green teas, but their processing methods create very different flavour profiles.

Matcha is produced from specially cultivated, shade-grown tea leaves that are finely milled into a vibrant green powder. It offers a fresh, vegetal flavour, with varying levels of natural sweetness and umami depending on the grade.

Hojicha is made from roasted green tea. The roasting process creates a warm, nutty and toasted flavour, with a characteristic brown colour and generally lower caffeine content than matcha.

Both work well in lattes, desserts, baking and other food and beverage applications.

Explore our Hojicha Powder alongside our matcha range.

Yes. We offer bespoke private-label and white-label services for businesses looking to sell authentic Japanese matcha under their own brand.

Whether you are launching a new matcha brand, expanding an existing retail range or developing a branded product for your café, we can help you source the appropriate grade and discuss packaging and labelling requirements.

Our service can accommodate both branded and unbranded packaging options, subject to your specification and order quantity.

Discover our Private Label Matcha service.

Our private-label matcha service starts from a minimum order quantity of 15kg, subject to the agreed grade, packaging format and production requirements.

This is separate from our standard wholesale MOQ of 1kg, making private labelling suitable for businesses planning to launch or expand their own matcha product range.

If you require a larger commercial production run, we can discuss bulk pricing, packaging specifications and anticipated ongoing demand.

Our typical private-label production lead time is 4–6 weeks from placing an order, depending on the grade, packaging requirements, artwork approval and production schedule.

We will discuss the anticipated timeframe with you before confirming your order. Bespoke packaging, larger production volumes or additional design requirements may affect the final lead time.

We recommend allowing sufficient time for sample approval, artwork preparation and any required compliance checks before launching your product.

We can discuss a range of packaging options, including retail-sized tins, pouches and larger bulk formats.

Popular options include 30g and 100g retail packs as well as 250g bulk bags, with other sizes and finishes available depending on production requirements and minimum quantities.

We can also help coordinate branding, artwork and label requirements for your product. Final specifications, artwork, labelling responsibilities and pricing are agreed before production.

Visit our Private Label Matcha page and click Start your project to submit your requirements.

We supply businesses throughout the UK, including England, Scotland, Wales and Northern Ireland.

We can also explore international delivery arrangements on a case-by-case basis, depending on the destination, order quantity and applicable import requirements.

For international orders or larger pallet-sized deliveries, please contact us with your delivery location and required quantity so we can provide an appropriate quotation.

We hold stock in the UK and normally dispatch in-stock orders on the next working day, subject to our 12:00 midday order cut-off.

Please note that next-working-day dispatch does not mean next-day delivery. Actual delivery times depend on the selected shipping service, destination and courier.

Larger bulk orders, private-label production and items not currently in UK stock may require additional lead time. We will confirm relevant arrangements before dispatch.

Shipping charges and available delivery options are displayed at checkout where applicable.

Yes. We support businesses that require regular deliveries of Japanese matcha or hojicha.

For eligible products, our online subscription service offers a 10% discount, with delivery intervals of 4, 6 or 8 weeks, subject to the applicable subscription terms displayed at checkout.

For businesses requiring larger recurring quantities, custom delivery schedules or longer-term supply agreements, we can discuss bespoke pricing and planned stock allocation.

Please contact us with your estimated quantity and preferred delivery frequency.

If there is a problem with your order, please contact us as soon as possible at hello@matchawholesale.co.uk, including your order number, a description of the issue and photographs where relevant.

We will review the matter and work with you to arrange an appropriate resolution in accordance with your applicable rights and our terms.

For information about damaged goods, exchanges and non-defective returns, please refer to our Refund policy.